Not sure everyone saw this recent comment from Kim over at Falkenstein Castle about the Dos Equis Most Interesting Academy mishap. Here it is along with videos she linked to (and the one below I found). Dos Equis did handle the fallout well and an apology party is being planned
Kim’s comment:
So if you think we didn’t do all we could to accommodate all the people who drove out here, ya think we wanted to leave them hanging.
This was supposed to be a low key less than 1000 people party,well it was not to be so I had thousands in my front yard!!
And we let them in even though we were way past what I was comfortable with. We all had a great time. And the promoters went all out to make sure this was the coolest party for all. We never ran out of beer or food. I am sure that if we ever work together again we will not underestimate the power of free beer and a castle.
The castle party itself definitely seemed to have it’s moments, as shown in the pictures from inside Falkenstein Castle. Many thanks to Anne Marie Carson for another wonderful set of pictures.
Here’s the latest from the corporate types at Dos Equis. I have to say that I am a little skeptical about their method of apology but I will retain a tinge of cautious optimism. I am impressed that they are taking this seriously; the communication has been swift and personal. We’ll see how much they have learned from their Most Interesting Academy logistical failures.
So, is the party going to be another bust and make things worse or can they redeem themselves?
Here’s the latest email:
On behalf of Dos Equis, we would once again like to apologize and take full responsibility for the disorganization at our event this past Wednesday night.
Although we know it’s impossible to alleviate the frustration felt by all, whether you had to wait in line for hours or were turned away after finally getting there, we know we owe you an honest explanation.
In keeping with producing the most unique events for the brand we selected the Falkenstein castle location. We thought only a limited number of people might take the long drive out there on a Wednesday night. Therefore, we heavily promoted the event to ensure we filled the venue, which unfortunately resulted in a guestlist far greater than the capacity of the venue. A crowd much larger than we were prepared to handle, showed up at both the Austin bus pick up location and at the castle. Consequently, this all led to a horrible experience for hundreds of people and ruined their entire evening. And for all of this, we are truly, truly sorry.
We have spent the past two days reading each and every email, blog, and Facebook posting, and talking to some of you on the phone and we feel terrible. We are working hard to find a way to show you how sorry we are (while working within Texas alcohol beverage law which severely limits what companies can provide to consumers).
Therefore, in an effort to show how important you are to us, we are planning a special event (think of it as a Most Interesting Apology Party) for all those on the guestlist who had a bad experience and were not able to make it into the castle. Obviously planning the details and logistics of this event will take a little time, so we’ll work closely with the promoters to keep you in the loop, and further details will be shared next week. If you would like to attend this event please email the promoter that invited you, and they’ll make sure you get a ticket.
If you have ever attended any of our previous events, you know we always try to give you the best experience possible, and we hope you accept our apology. If there is anything you would like to share, please email me at dosequis@heinekenusa.com.
I was disappointed I couldn’t make it to the Most Interesting Academy yesterday…until I heard about it.
The event was at Falkenstein Castle and featured free food, music, food, and entertainment. 1793 people RSVP’d on Do512 but apparently only about 800 got in. That leaves 1000 people that were on an RSVP list without access. To add to the fact that they didn’t get in, they had to wait in line in 105 degree weather with no information coming from the organizers.
Are events that hard to organize? Really? This was put on by a major company, this wasn’t the Rock for Independence Fest or Thunder of the Gods which were put on by clueless promoters. Get your shit together, learn what RSVP means, don’t make people park in a dung-covered cow pasture
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