Dos Equis, after a somewhat embarrassing logistical failure earlier this year, has held up their end of the deal. They will be holding a party for those people who couldn’t get into the Most Interesting Academy at Falkenstein Castle.
I’m impressed with Dos Equis’ efforts on this. They could have hoped we’d just forget about the apology party. Instead, they were very classy in their communications and are now backing them up with action. I’m looking forward to the event.
As promised, Dos Equis will be hosting an event in early November, specifically for anyone disappointed by not being able to attend the Academy event at Falkenstein Castle. If you would like to receive information about how to be invited to this up-coming event, please email: party@Do512.com by Monday, October 19th. We will be in contact with those who respond shortly afterwards with the invitation, specific details on the date, location and how to RSVP.
Not sure everyone saw this recent comment from Kim over at Falkenstein Castle about the Dos Equis Most Interesting Academy mishap. Here it is along with videos she linked to (and the one below I found). Dos Equis did handle the fallout well and an apology party is being planned
Kim’s comment:
So if you think we didn’t do all we could to accommodate all the people who drove out here, ya think we wanted to leave them hanging.
This was supposed to be a low key less than 1000 people party,well it was not to be so I had thousands in my front yard!!
And we let them in even though we were way past what I was comfortable with. We all had a great time. And the promoters went all out to make sure this was the coolest party for all. We never ran out of beer or food. I am sure that if we ever work together again we will not underestimate the power of free beer and a castle.
I contacted Kristin Owen of Do512.com after Dos Equis announced it would be holding a “Most Interesting Apology” party after the organizational failings of the Most Interesting Academy, held at Falkenstein Castle. The announcement instructed people on the RSVP list who were unable to get in to email the promoters to get a ticket to the party. Immediately, people started emailing promoters such as Do512 and Rare Magazine asking to get a ticket. Kristin has been swamped with emails due to the party, many of them accusing Do512 for some of the failings of the Dos Equis party.
Kristin mentioned that they have been in constant communication with Dos Equis. As an observer, I am impressed with the level of communication from Dos Equis. They reached out personally and immediately to stem the tide of negative PR. Sure, they are doing damage control, but it looks like they are doing it well. As I mentioned previously, I am cautiously optimistic that Dos Equis will learn from their mistakes and organize a successful party. Throwing a party to apologize for a party is a tricky move, and I hope they can pull it off.
Regarding the upcoming party, she had this to say: “This party won’t happen for at least a month I’d say, they have to plan the whole entire thing so its going to be a process. Whenever it is planned there will be an announcement and there will be a way to get on the list that doesn’t involve emailing me! I figure what will happen is just anyone who RSVP’d in the past is on the list, and no others will be added.”
Thanks to Kristin for answering my questions amid the myriad emails she has received the past few days.
The castle party itself definitely seemed to have it’s moments, as shown in the pictures from inside Falkenstein Castle. Many thanks to Anne Marie Carson for another wonderful set of pictures.
Here’s the latest from the corporate types at Dos Equis. I have to say that I am a little skeptical about their method of apology but I will retain a tinge of cautious optimism. I am impressed that they are taking this seriously; the communication has been swift and personal. We’ll see how much they have learned from their Most Interesting Academy logistical failures.
So, is the party going to be another bust and make things worse or can they redeem themselves?
Here’s the latest email:
On behalf of Dos Equis, we would once again like to apologize and take full responsibility for the disorganization at our event this past Wednesday night.
Although we know it’s impossible to alleviate the frustration felt by all, whether you had to wait in line for hours or were turned away after finally getting there, we know we owe you an honest explanation.
In keeping with producing the most unique events for the brand we selected the Falkenstein castle location. We thought only a limited number of people might take the long drive out there on a Wednesday night. Therefore, we heavily promoted the event to ensure we filled the venue, which unfortunately resulted in a guestlist far greater than the capacity of the venue. A crowd much larger than we were prepared to handle, showed up at both the Austin bus pick up location and at the castle. Consequently, this all led to a horrible experience for hundreds of people and ruined their entire evening. And for all of this, we are truly, truly sorry.
We have spent the past two days reading each and every email, blog, and Facebook posting, and talking to some of you on the phone and we feel terrible. We are working hard to find a way to show you how sorry we are (while working within Texas alcohol beverage law which severely limits what companies can provide to consumers).
Therefore, in an effort to show how important you are to us, we are planning a special event (think of it as a Most Interesting Apology Party) for all those on the guestlist who had a bad experience and were not able to make it into the castle. Obviously planning the details and logistics of this event will take a little time, so we’ll work closely with the promoters to keep you in the loop, and further details will be shared next week. If you would like to attend this event please email the promoter that invited you, and they’ll make sure you get a ticket.
If you have ever attended any of our previous events, you know we always try to give you the best experience possible, and we hope you accept our apology. If there is anything you would like to share, please email me at dosequis@heinekenusa.com.
Dos Equis, after a somewhat embarrassing logistical failure earlier this year, has held up their end of the deal. They will be holding a party for those people who couldn’t get into the Most Interesting Academy at Falkenstein Castle.
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