Here’s the latest from the corporate types at Dos Equis. I have to say that I am a little skeptical about their method of apology but I will retain a tinge of cautious optimism. I am impressed that they are taking this seriously; the communication has been swift and personal. We’ll see how much they have learned from their Most Interesting Academy logistical failures.
So, is the party going to be another bust and make things worse or can they redeem themselves?
Here’s the latest email:
On behalf of Dos Equis, we would once again like to apologize and take full responsibility for the disorganization at our event this past Wednesday night.
Although we know it’s impossible to alleviate the frustration felt by all, whether you had to wait in line for hours or were turned away after finally getting there, we know we owe you an honest explanation.
In keeping with producing the most unique events for the brand we selected the Falkenstein castle location. We thought only a limited number of people might take the long drive out there on a Wednesday night. Therefore, we heavily promoted the event to ensure we filled the venue, which unfortunately resulted in a guestlist far greater than the capacity of the venue. A crowd much larger than we were prepared to handle, showed up at both the Austin bus pick up location and at the castle. Consequently, this all led to a horrible experience for hundreds of people and ruined their entire evening. And for all of this, we are truly, truly sorry.
We have spent the past two days reading each and every email, blog, and Facebook posting, and talking to some of you on the phone and we feel terrible. We are working hard to find a way to show you how sorry we are (while working within Texas alcohol beverage law which severely limits what companies can provide to consumers).
Therefore, in an effort to show how important you are to us, we are planning a special event (think of it as a Most Interesting Apology Party) for all those on the guestlist who had a bad experience and were not able to make it into the castle. Obviously planning the details and logistics of this event will take a little time, so we’ll work closely with the promoters to keep you in the loop, and further details will be shared next week. If you would like to attend this event please email the promoter that invited you, and they’ll make sure you get a ticket.
If you have ever attended any of our previous events, you know we always try to give you the best experience possible, and we hope you accept our apology. If there is anything you would like to share, please email me at dosequis@heinekenusa.com.
Sincerely,
Kheri Tillman
VP, Dos Equis
Heineken USA
Designed by Inspired Roots
Way cool for you! It was the right thing for them to do.
I think the big question is: Can you speak Russian in French?
[...] Equis throws a party to apologize for a party. [...]
He is capable of screwing 1,000 people simultaneously.
He once attempted to fit 1,800 people in 4 buses.
He made Bear Grylls disappear.
He is… The World’s Most Interesting Douche!
Hehehehe. Sorry, had to.
[...] contacted Kristin Owen of D0512.com after Dos Equis announced it would be holding a “Most Interesting Apology” party after the organizational failings of the Most Interesting Academy, held at Falkenstein Castle. The [...]